During the years, beer drinkers have continued to gravitate towards something that is distinct and different. We attribute these trends towards the public's desire to drink better quality beer. Brick's humble beginnings are not forgotten as the company that has emerged as a leader in the independent brewing industry. Consumers have been overwhelmingly responsive to Brick Brewery's new Ontario-owned campaign, which was precipitated by the push to go from being a secret gem to a crowning jewel in Canadian brewing industry.
Brick remains committed to the tenets that have been established when the company first started. We want Brick Brewery to continue to be known as one of the most interesting and innovative brewers both in creating new styles of beer and continually raising the bar for quality. Our fundamental business strategy from day one was built around the realization that consumers deserve the best beer that they can get and while we continually strive towards giving Ontario beer drinkers the best possible experience, we also believe that we are rewarded with their loyalty.
The retail environment within Ontario can be challenging to say the least. The ability to create a clear choice for consumers at the point of purchase had become significantly important. Building brand awareness and establishing a way of communicating our price advantage had become equally important.
At Brick, we believe beer can be part of a healthy and balanced lifestyle. We're proud of our brands, and we're equally proud of taking a leadership role in promoting their safe enjoyment.
1984 - December 18th, the first beer rolls of the bottling line. In that first year, with 10 employees, Brick Brewing Co Limited produces 35,000 cases of beer
and Ontario's first craft brewery is born.
1995 - Brick Brewery is granted the only license outside of Germany to brew and distribute the legendary Andechs beer.
2004 - Brick Brewery hits the market with Laker beer, and is one of the first to offer 6 for $6, 12 for $12, and 24 for $24 - Buck A Beer.
2005 - Brick Brewery sells over 2.5 million cases of beer.
2007 - Brick Brewery brews a special commemorative brew called Waterloo Wheat in support of the City of Waterloo's 150th anniversary, and sells 10,000 (650 ml)
bottles in 24 local KW LCBO stores in 6 weeks!
2008 - Brick Brewery makes its premium beer line-up available in 473 ml single can format.
2008 - Brick Brewing Co captures two medals at the 2008 World Beer Cup.
2008 - Brick Brewing Co. partners with Latis Imports' to import PALM from Belgium's largest independent brewer.
2009 - Brick Brewery installs their own canning line
2010 - Brick Brewery airs new campaign for Red Baron beer on CBC's Hockey Night in Canada
2010 - Brick Brewery announces market expansion to Atlantic Canada and Western Canada
2010 - Brick Brewery is presented with four medals at Ontario Brewing Awards and four medals at the Canadian Brewing Awards
2011 - Brick Brewery is presented with four medals at the Ontario Brewing Awards and two medals at the Canadian Brewing Awards
2011 - Brick Brewery starts to import and distribute select North American Brewery beers into Canada
With over 2,864 beers entered from 58 different countries, Brick Brewing was awarded a Bronze Medal for Waterloo Dark in the American-Style Dark Lager category and a Bronze Medal for Red Cap in the Golden or Blonde Ale category. This is our 9th medal from the World Beer Cup competition and 70th medal overall.
Waterloo Dark was also honoured with an additional award from the 2011 Monde Selection from the International Institute for Quality Selections - an organization comprised of leading chemical engineers at the Meurice Institute in Brussels, Belgium. The Institute has developed a unique expertise to test and analyze consumer goods and is recognized as the indisputable guarantee of quality to the consumer. Waterloo Dark was awarded Gold by this discriminating Institute.
Category: North American Style Lager
Brand: Red Baron Premium Blonde Lager
Award: 2011 Gold Medal
Category: Dark Lager
Brand: Waterloo Dark
Award: 2011 Silver Medal
Category: Honey/Maple
Brand: Laker Honey
Award: 2011 Peoples Choice Award
Category: Flavoured
Brand: Red Baron Lime
Award: 2011 Silver Medal
Category: North American Light Beer
Brand: Laker Light
Award: 2010 Gold Medal
Category: Honey/Maple Beer
Brand: Laker Honey
Award: 2010 Gold Medal and Peoples Choice Award
Category: Belgian Sytle Wheat Beer
Brand: Waterloo Wheat
Award: 2010 Silver Medal
Category: Best Pilsner
Brand: J.R. Brickman Pilsner
Award: 2008 Gold Medal, 2007 Silver Medal, 2006 Gold Medal
Category: Best Amber Lager
Brand: J.R. Brickman Amber
Award: 2008 Peoples Choice Award
Category: Best Dark Lager
Brand: Waterloo Dark
Award: 2008 Silver Medal, 2007 Bronze Medal
Category: Best Honey Beer
Brand: J.R. Brickman Honey Red
Award: 2008 Gold Medal
Category: Best North American Light Lager
Brand: Formosa Springs Draft Light
Award: 2008 Silver Medal
Category: Best North American Lager
Brand: Laker Lager
Award: 2008 Peoples Choice Award
Category: North American Style Golden Ale
Brand: Red Cap
Award: 2011 Gold Medal
Category: North American Style Lager
Brand: Red Baron Premium Blonde Lager
Award: 2011 Bronze Medal
Category: North American Style Lager
Brand: Red Baron Premium Blonde Lager
Award: 2010 Gold Medal
Category: North American Style Lager
Brand: Laker Lager
Award: 2010 Silver Medal
Category: North American Style Dark Lager
Brand: Waterloo Dark
Award: 2010 Silver Medal
Category: North American Style Blonde/Golden Ale
Brand: Red Cap
Award: 2010 Silver Medal
Category: North American Style Amber Lager
Brand: J.R. Brickman Amber
Award: 2008 Bronze Medal